Brand Exposure & Lucrative Ad Placement
Bullseye Event Group, the industry leader in event hospitality with pre-game tailgates before major sporting events such as Super Bowl, NCAA Men’s Basketball Championship, and various Professional Football Markets.
2024-2025
Partner
VIP Team
Tailgates
Partner with the industry leader in creating game day experiences.
Get Seen At The Worlds Best Tailgate
The Reach
Our media relationships and PR efforts (both before and throughout the Players Tailgate) as well as our celebrity chefs, guests and players sharing with followers throughout the Players Tailgate, help to ensure the event reaching an audience of over 1.2 billion.
1.2
Billion
2025 Total
Audience Reach
688 Million
2025 Media Reach
8.5M
Email Impressions
330M
Press Release Impressions
349M
Media Impressions
512 Million
2025 Total Social Media Reach
17M
Facebook Impressions
795M
Instagram Impressions
Featured On:
The Metrics
Paid Totals
81
Pieces of
Content
522.5M
Total Reach
15.8%
Total Engagements**
3.03%
Avg. In-feed
Engagement Rate
624
Total Story Clicks
Earned Totals
70+
Pieces of Earned
Content
22.7M
Total Potential Reach
15K+
Total Engagements
Media Coverage
The Coverage
The Players Tailgate took over Super Bowl LVIII radio row for 2+ hours of interviews, complete with #tailgatetaco deliveries. The nexstar segment broadcasted in over 60 local markets and reached over 200 million listeners.
Influencers
4.9M
Paid Followership
Daymond John
1.4
260k
729
20,795
3.0%
5
34.7M
Earned Followership
Jason Tartick
1M
202.5k
1.64
32
1082
61.5k
242,766
Sponsorship Categories
Title/Presenting Sponsor
- Name and image on all materials
- Name and image on all Digital, Social and Mobile Media Content
- Dedicated press release
- Dedicated tweets and insta posts from celebrity chefs & NFL players
- 100 tickets for entry plus Players Tailgate tickets for giveaways
- Brand ambassadors onsite
- Up to 3 activations
- Guests given 1 hour early entry + meet & greet with celebrity chefs
- 2 private cabanas (built as one) with signage
Platinum
- Brand logo placement on website
- Brand logo placement on ticket
- Brand logo placement on step and repeat and access to use photos of Players in front of logo
- 20 tickets for entry plus Players Tailgate tickets for giveaways
- Photo ops with players
- Brand ambassadors onsite
- Up to 2 activations / branded bar and beverage stations
- Guests given 1 hour early entry and meet & greet with celebrity chefs
Stage
- Naming rights to Stage
- Reserved area for hosting guests
- 20 tickets for entry plus Players Tailgate tickets for giveaways
- Brand logo placement on website
- Brand logo placement on ticket
- Brand logo placement on step & repeat and access to use photos of players in front of logo
- Photo ops with players
Player's Lounge
- Naming rights to Players Lounge
- Reserved area for hosting guests
- 20 tickets for entry
- Brand logo placement on website
- Exclusivity of category
- Brand logo placement on ticket
- Photo ops with players
- Brand ambassadors onsite
- 1 activation inside & outside of lounge
Bank / Credit Card Partner
- Opportunities for financial companies
Travel Sponsorship
- Opportunities for hotels and airlines
Online Sports Betting Sponsorship
- Opportunities for gaming
Automobile Sponsorship
- Opportunities for automotive
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