Sneak Peek at Super Bowl Boulevard

One of the World’s Most Famous Streets Gets a Super Makeover …

For four exciting days, New York City’s Broadway becomes Super Bowl Boulevard – thirteen blocks of fabulous extravaganza celebrating Super Bowl 48 –and a whole lot more.

Biggest & Brightest on Broadway. From Wednesday, January 29 through Saturday, February 1, Broadway between 34th and 47th Streets becomes the epicenter for NFL fans, their families and people around the globe. Officially named “Super Bowl Boulevard Engineered by GMC,” it’s the site of main attractions and mammoth amounts of football pride from noon to 10:00 p.m. daily.

Take a photo with the Vince Lombardi Trophy!
Receive FREE autographs from NFL players!
Kick a field goal through NFL uprights!
Visit the broadcast sets of NFL Network, ESPN and FOX!
Ride the 60-foot Toboggan Run to benefit MillionTreesNYC!
Visit NFL sponsors and GET FREE STUFF!

Book Bullseye’s Marriott Marquis Hotel Package & Be Right There for All the Action!

Bullseye’s Marriott Marquis travel package puts fans right in the center of all things Super Bowl at the Marriott Marquis Times Square Hotel at the heart of Super Bowl Boulevard at 45th.

You could also be hob-knobbing with an elite football crowd during your Super Bowl stay at the Marriott Marquis. Not only is it the epicenter of activity for the NFL and Super Bowl 2014, it’s the home of NFL House, a super luxurious experience for team owners and their families, retired NFL players and the NFL’s corporate partners.

Our Marriott Marquis travel package includes guest accommodations for up to four nights from Thursday, January 30 through Monday, February 3, 2014. And that’s not all! The package also includes:

• Upper Level End Zone tickets for the Super Bowl Championship game (ticket upgrades available)

• Admission to the Super Bowl Players Ultimate Tailgate Party, the premiere pre-game event for you and celebrity guests with live entertainment, a five-star food menu prepared by international super chef Marcus Samuelsson, and open premium bar on Super Bowl Sunday

FREE Admission to Celebrate the Coolest Game in History. In addition, events happening on Super Bowl Boulevard are right at your front door –rain, snow or shine– and admission is free!* Here are some Boulevard highlights:

SUPER BOWL VIRTUAL THEATER
Spectacular video celebration of football projected on the façade Macy’s at Herald Square

NFL SHOP AT SUPER BOWL, MACY’S HERALD SQUARE
The largest NFL Shop at a Super Bowl -ever!

NFL RUSH ZONE & NFL PLAY 60
Kids step into a heated tent and into the animated world of the NFL to get in the game.

AUTOGRAPH & CONCERT STAGE
Free autographs from some of your favorite NFL stars during the day; the best concert talent New York has to offer at night

TOBOGGAN RUN ENGINEERED BY GMC
A 60 foot high, 180 foot long Toboggan Run in the middle of Times Square. Tickets are $5 per ride, all proceeds benefit MillionTreesNYC

SUPER BOWL XLVIII ROMAN NUMERALS
At 20 feet tall, the brightest lights on Broadway

NFL EXTRA POINTS KICK
Test your ability to kick an extra point through the NFL uprights

VINCE LOMBARDI TROPHY DISPLAY
Take your victory picture here

NYC & COMPANY WELCOME CENTER
Find out about everything from great restaurants to must-see sights in NYC’s outer boroughs

NY / NJ HOST COMPANY PRESENTS
Interactive football activities for fans of all ages

VISIT SUPER BOWL BOULEVARD SPONSORS
GMC, Papa John’s, McDonald’s, Snickers/M&M’s, Xbox One, SAP, Pepsi/Tostitos, and Bridgestone tires.

BEHIND THE SCENES at NFL Network, ESPN and FOX BROADCAST SETS

*Super Bowl Boulevard events replace NFL Experience, which does not take place at Super Bowl 48.

Booking the Marriott Marquis Hotel Package for Super Bowl 48 will be an unforgettable experience, Bullseye style!

Graphic from NFL.com/SuperBowl/48