In a game that would feature one of the most iconic and historic drives in Super Bowl history, the San Francisco 49ers faced off against the Cincinnati Bengals in Super Bowl XXIII.
Played in front of over 75,000 fans at Miami, Florida’s Joe Robbie Stadium, the San Francisco 49ers and Cincinnati Bengals squared off in Super Bowl XXIII, with the 49ers besting the Bengals thanks to a game-winning drive, 20-16.
49ers wide receiver Jerry Rice would capture Super Bowl MVP honors, catching 11 passes for 215 yards and a touchdown, an impressive outing even for Rice. One of the highlights of the game was Montana’s game-winning touchdown pass to Taylor with just seconds left to give the 49ers the victory.
The National Anthem was sung by Billy Joel and the halftime show was put on by “Be Bop Bamboozled” – South Florida-area dancers and performers including Elvis Presto, and 3D effects. The Super Bowl was aired on NBC and had a total of 81.6 million viewers, and the cost of a 30 second commercial for Super Bowl XXIII was around $675,000.