Super Bowl to Receive Additional $5 Million for Promotion

November 27th, 2013 by John Nichols

If you are concerned that Super Bowl XLVIII won’t be on par with past Super Bowls, think again. In addition to the $60+ million the Super Bowl Committee has already raised in order to make all of the events surrounding the big game happen, Empire State Development (a New York City based economic growth company) just donated an additional $5 million to Super Bowl promotion efforts.

The $5 million will be split between several of the promotional efforts. $2.5 million of the money will go directly towards Super Bowl Boulevard, the main-stage attraction for New York City visitors during the week of the Super Bowl.

$1 million will be donated to Join The Huddle, the mobile Super Bowl vehicle that is touring the New York and New Jersey areas in an attempt to bring a piece of the Super Bowl and football history to schools and other events. The remaining $1.5 million will be split between several promotional efforts, including volunteer expenses, advertising and media parties.

The NFL, perhaps because of this generous donation, has also decided to retract their earlier statement, saying that volunteers would receive no compensation, and they are now planning to pay a portion of the volunteers for their efforts in making the Super Bowl a game to remember. None of the volunteers (either paid or unpaid) will receive game tickets, however. Those are too hard to come by for the NFL to hand them out to everyone willing to help out.

Even if you’re a volunteer for the big game, you’re still going to need a ticket to witness the actual event. Give Bullseye Event Group a call for more information on our discount ticket packages, and how we can give you access to all the hottest Super Bowl Parties, as well as prime seats to Super Bowl XLVIII!

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